NOOM

NOOM furniture: the Ukrainian brand turning modernism into living objects

NOOM furniture begins where a piece stops being merely useful and starts having a character of its own. In the brand's vases, armchairs, chairs, lights and mirrors, there is a quiet stage-like presence: the object stands calmly, yet changes the temperature of the room. This is design that does not ask for attention loudly. It earns it through proportion, silhouette and the rare balance where function does not flatten art.

Designer furniture NOOM is recognizable not because every object repeats one shape, but because the thinking is consistent. Geometry is not dry. Modernism is not treated like a museum label. Color is never decoration for decoration's sake. Each piece feels as if the accidental has been removed until only the gesture remains: a sphere, a cylinder, an arc, a soft volume, a vertical, a line that holds space.

Noom home reads internationally as a Ukrainian answer to the long European tradition of object design. The brand speaks through Bauhaus, Suprematism, sculpture and contemporary collectible culture, but it does not copy historical styles. It translates them into objects people actually live with: they sit, touch fabric, place flowers, turn on a light, look into a mirror.

The story of NOOM: the collection that became a brand

NOOM was founded in 2017 by industrial designer Kateryna Sokolova and designer-entrepreneur Arkadiy Vartanov. The brand did not appear as an abstract idea about beautiful furniture. It grew from a precise object, a clear market reaction and a confident belief that contemporary Ukrainian design could belong to the international scene, not only to a local craft narrative.

Suprematic NOOM was the first collection that effectively launched the brand. The vase series was shown at Dutch Design Week in 2017 and noticed by European distributors. For a young company, that mattered: the market saw mature product language in these objects, not a decorative souvenir of origin.

NOOM furniture quickly moved beyond decor. After vases and lighting, the brand began developing furniture collections where geometry had to work with the body, posture, ergonomics and the scale of an interior. Gropius followed, dedicated to the centenary of Bauhaus, and other collections gradually formed NOOM's territory: between architectural discipline and a living sculptural presence.

Kateryna Sokolova and Arkadiy Vartanov: design that understands production

NOOM is difficult to understand without the two roles behind it. Kateryna Sokolova shapes the authored design language. She studied at the Kharkiv State Academy of Design and Arts, trained in Europe, completed an internship at Burg Giebichenstein Kunsthochschule Halle and worked with international product-design brands. Her objects show discipline: the form is clean, but never lifeless.

NOOM furniture also rests on Arkadiy Vartanov's experience in production, interiors and materials. That is why the brand does not feel like a studio that only sketches striking silhouettes. It thinks an object through: how it is made, how it behaves in space, how it works in a series, how it keeps quality across materials and finishes.

Ukrainian brand NOOM is compelling because it combines authorship with a system. On one side, there is Sokolova's recognizable language. On the other, the brand is open to collaborations with designers, studios, artists and textile authors. NOOM works less like a closed one-style laboratory and more like a living platform where object design develops through dialogue.

NOOM grows from Kateryna Sokolova's idea of "sophisticated minimalism": a restrained language where function stays precise, but the object keeps its emotion.

The philosophy of NOOM: function, art and restrained emotion

NOOM works in the space where design meets art, but does not run away from daily life. An object has to be expressive enough to be remembered and functional enough not to become an untouchable art piece. For NOOM, that border is drawn through ergonomics, proportion, material and the ability to leave exactly the right amount of feeling in the form.

Designer furniture NOOM often looks simple at first. The simplicity is not easy, though. A sphere is not just a sphere; it becomes a point of character. A cylinder is not just a structural element; it sets rhythm. A soft volume is not only comfort; it makes a room feel more generous to the body.

NOOM catalog shows how confidently the brand handles different moods. Suprematic speaks in the language of the avant-garde. Gropius turns toward Bauhaus. Archipen rethinks the sculptural legacy of Alexander Archipenko. Hello brings warmth and a subtle sense of humor. Lake Mirrors works with organic natural outlines. One idea holds these collections together: an object should be emotional, recognizable and fit for real life.

The design language of NOOM: Suprematism, Bauhaus and soft sculpture

NOOM often turns to the history of modernism, but not with academic coldness. Suprematic carries a dialogue with Kazimir Malevich and Suprematism. Gropius respects Bauhaus, where form, function and production are expected to work together. Brandt refers to Marianne Brandt. Archipen introduces a Ukrainian sculptural line connected with Alexander Archipenko.

NOOM furniture does not turn these names into literal quotations. The brand takes principles from history: clear geometry, honest construction, material clarity and brave silhouette. The objects do not feel styled after the past. They feel contemporary, but with cultural memory. In an interior, this gives depth: the piece does more than match a sofa or table. It carries meaning.

Noom design moves from graphic object to more bodily sculpture. The first vases were almost spatial compositions of planes and color. Furniture collections added volume, seating and tactility. Current collaborations with textiles and artists show another stage: form becomes not only a silhouette, but also a carrier of ornament, texture and cultural code.

Color and tactility in NOOM

NOOM does not hide design inside safe neutrality. Even when a piece uses a quiet color, the tension of form remains: a rounded support, an unexpected proportion, a contrast of materials, a slightly theatrical silhouette. This is why the brand works well in interiors that need an intelligent accent rather than decorative noise.

NOOM furniture often depends on the relationship between smooth and soft, dense and light, geometric and organic. In Gropius, it appears through architectural construction and rounded details. In Hello, through friendly volume. In Lake Mirrors, through the thin line between mirror glass and material base. In textile collaborations, through surfaces that add an almost painterly layer.

Designer furniture NOOM is especially interesting in interiors where the feeling near the object matters as much as the outline. This is furniture for rooms you want to look at closely. The hand reads volume, the eye reads silhouette, the body reads posture, and the interior receives a piece with character that does not need to be explained.

Signature NOOM collections

NOOM should be read as a sequence of collections, not as a random list of models. Each series has its own theme, but together they create a portrait of the brand: from avant-garde vase to armchair, from light to mirror, from strict modernism to softer anthropomorphic design.

Suprematic

Suprematic NOOM is the starting point and one of the most important collections for understanding the brand's DNA. The vases are built from geometric elements that do more than create a composition. They hold flowers, separate stems and set the rhythm of a bouquet. The art reference becomes a practical action.

NOOM continued Suprematic in lighting as well. In 2018, the Suprematic lighting line received the ELLE Decoration International Design Awards Ukraine, and Kateryna Sokolova was named Designer of the Year. For the brand, it confirmed that Ukrainian product design could speak in a current international form.

Gropius

Gropius chair by NOOM appeared in 2019 as part of a collection dedicated to 100 years of Bauhaus. The chair is built around the clear geometry of spheres and cylinders, but it does not feel like a dry history lesson. Gropius has a nearly playful recognizability: rounded elements soften the silhouette, while the strict frame keeps it architecturally composed.

Noom chair in this collection became one of the brand's best-known objects. It is easy to imagine in a private dining room, a hotel lobby, a restaurant, an office or a gallery-like apartment. Gropius does not disappear in an interior, but it does not dominate everything either. For a chair, that is a rare gift.

Archipen

Noom archipen continues another cultural direction of the brand: a link with Ukrainian sculptural tradition. The collection refers to Alexander Archipenko and treats volume as a plastic language. The objects feel less assembled from parts than shaped as one whole gesture.

Archipen NOOM matters in interiors that need more than a functional piece. It can act as a sculptural center beside minimalist architecture, natural materials, stone, wood and textured fabric. The collection adds cultural weight without theatrical heaviness.

Flock

Flock NOOM shows the softer and more tactile side of the brand. If the early collections were built on sharp geometry, Flock brings NOOM closer to emotional comfort. The volume becomes fuller, the silhouette friendlier, the object warmer. This is not a break from discipline, but its more human version.

Hello

Hello NOOM was created in collaboration with Denys Sokolov and SVOYA Studio. The collection includes a chair, low chair, sofa and coffee tables. It is less strict, more rounded, almost anthropomorphic: the object seems not only to stand in the room, but to start a quiet conversation with it.

NOOM shows through Hello that its strength is not limited to modernist geometry. The brand can work with humor, softness and emotional accessibility while remaining recognizable. In interiors, Hello pairs naturally with sofas, armchairs, coffee tables and decorative lighting.

Lake Mirrors

Lake Mirrors NOOM by Maryna Dague and Nathan Baraness bring a natural line into the brand's language. Their forms come from the outlines of lakes seen from above. The mirror glass receives an organic edge, while bases in wood, metal or stone hold that nature in a precise material composition.

NOOM collaborations: when an object carries art

NOOM works actively with collaborations, and this is not a decorative add-on. For the brand, working with designers, artists and textile authors expands the object without breaking its structure. The form remains functional, but receives a new layer: fabric, ornament, digital imagery, historical memory or urban sensitivity.

NOOM Artistry Edition with Patience & Gough and Ukrainian artist Magister of Magic is a clear example. Familiar silhouettes from Gropius, Hello and Archipen received textile interpretations connected with digital art. The object did more than change upholstery. It became an image carrier, a gesture between design, craft and contemporary visual culture.

NOOM continued this direction with Botanical Microspace, presented in Copenhagen during 3daysofdesign in 2026. Together with The O Textiles and Yevhen Lytvynenko, the brand reinterpreted Archipen and Hello through textile motifs inspired by Kyiv's historical gardens and urban nature. Local memory sounds contemporary here, without folkloric shorthand.

Materials, production and Ukrainian resilience after 2022

NOOM makes objects in Ukraine, and after 2022 that phrase gained another weight. The metal workshop and one of the brand's key production partners were connected with Kharkiv, while the soft-furniture partner worked in Kyiv. The full-scale war raised questions not only about logistics, but also about keeping a team, preserving quality and maintaining client trust.

Ukrainian brand NOOM answered by rebuilding rather than pausing. The Kharkiv workshop was evacuated to Lutsk, the Kyiv partner gradually returned to work, and the brand kept its main production base in Ukraine despite reserve options in Poland. For NOOM, production close to the team means control of detail, a living link between design and execution, jobs and trust in Ukrainian industry.

NOOM furniture gains an additional layer from that context. It does not look fragile, even when it has an artistic character. There is an inner composure to it: material, frame, upholstery, form, finish and logistics are considered so the object can exist in real life, not only on a fair stand.

NOOM in the international design context

NOOM spoke beyond the Ukrainian market from its first years. Dutch Design Week, European distributors, early international retail attention, Milan Design Week and 3daysofdesign in Copenhagen shaped the brand as part of the global conversation around object design. In that context, NOOM is interesting not because of origin as novelty, but because of the quality of its language.

NOOM furniture works for residential, restaurant, hotel and commercial interiors where an object has to survive more than one seasonal trend. Gropius can be used as a chair, Suprematic as a vase or light, Hello as soft seating, Lake Mirrors as mirrors, but each also shapes the mood of the room.

Noom home also matters for the reputation of Ukrainian design. The brand shows that Ukrainian manufacturers can work not only through craft, but also through authored collection logic, international exhibitions, professional collaborations and layered cultural references. This is why NOOM belongs beside Ukrainian furniture makers defining a new interior culture.

NOOM for homes, hotels, restaurants and authored projects

NOOM furniture behaves differently in private and public interiors, but the logic is the same: the object must hold attention without becoming decorative noise. In a home, a NOOM chair, armchair, pouf, mirror, vase or lamp can become the piece that gives the room its rhythm. In a hotel lobby or restaurant, it can work as a recognizable design gesture that guests remember after leaving the space.

NOOM is especially persuasive where interiors need both a visual accent and practical resilience. A restaurant chair cannot be only beautiful; it must tolerate movement, conversation, touch and daily use. A hotel lounge cannot rely on fragile staging; it needs furniture that photographs well, feels comfortable and still has enough character to distinguish the place from another neutral public interior.

Designer furniture NOOM suits authored projects because the brand gives designers a clear vocabulary. Gropius brings architectural geometry. Archipen gives a dining zone a sculptural outline. Hello softens a lounge with a friendly volume. Suprematic can become a color accent or a small art object. Flock adds an intimate upholstered note, while Lake Mirrors let the wall become more layered and graphic.

Buy NOOM for a project only after checking scale, material, color and the exact role of the object in the composition. The strongest interiors do not use the brand as a random accent. They give each piece a reason to be there: to gather a table, soften a corner, hold a view, introduce color, support art or make a daily route through the room feel more alive.

Which interiors suit NOOM furniture

Designer furniture NOOM works best in spaces where an object should never feel accidental. It suits contemporary apartments with clean architecture, homes with art, restaurants, hotels, showrooms, creative offices, private studies and living rooms that need one strong piece to gather the composition.

NOOM pairs well with natural wood, stone, mineral surfaces, quiet palettes, textured textiles and contemporary lighting. If the interior is very minimal, Gropius or Archipen can give it character. If the space already has many hard lines, Hello or Flock can soften it. If an accent is needed without extra mass, Suprematic or Lake Mirrors work as precise graphic gestures.

NOOM furniture is especially interesting where a room needs a pause. It may be an armchair by a window, a chair at the end of a long table, a mirror in an entryway or a small lamp on a bedside table. The object does not have to dominate the room: if scale, material and character are right, the whole visual rhythm of the space begins to gather around it.

Designer furniture NOOM does not need a sterile background. It can live beside books, art, textured textiles, ceramics, wood and objects that already have their own history. That is part of the appeal: NOOM does not erase everyday life for the sake of a perfect image. It adds a clear authored layer to a room that is already being lived in.

NOOM catalog is easier to navigate by life scenario, not only by collection name. For a dining area, start with designer chairs and Gropius. For a lounge zone, consider armchairs, poufs and soft volumes. For the living room, compare coffee tables, mirrors and decor. For a small lighting accent, see table lamps.

How NOOM differs from an ordinary furniture brand

NOOM differs from many furniture brands because it does not build its identity around one category. It is not simply a chair brand, a sofa brand or a decor brand. It is an object-design brand with a recognizable way of thinking: architecture becomes furniture, avant-garde art becomes color, sculpture becomes seating, and everyday domestic objects gain a more expressive silhouette.

NOOM furniture also avoids the anonymity that often appears in large interiors. A neutral chair can disappear. A neutral table can do its job and say almost nothing. NOOM pieces are more demanding, but in a useful way: they ask the interior to have a point of view. That is why the brand is often chosen for spaces where the owner wants character, not just correct furnishing.

Ukrainian brand NOOM is also interesting because it works at the meeting point of design, production and cultural memory. Its objects do not carry random decorative noise: form holds construction, color helps the silhouette read clearly, and material makes the piece tactile. Because of that, even a small vase or mirror can change the feeling of a room as strongly as larger furniture.

The cultural memory of NOOM: why these objects carry meaning

NOOM is compelling because the brand treats memory as material. Bauhaus, Suprematism, Archipenko, Ukrainian design history, sculptural form and modern production are not used as nostalgic decoration. They become a way to make new objects feel connected to something larger than a seasonal trend.

Ukrainian brand NOOM is therefore not trying to look "ethnic" in a direct way. Its Ukrainian identity is more interesting: it comes through intellectual references, production culture, cooperation with designers, the decision to keep manufacturing in Ukraine and the ability to speak internationally without dissolving into a generic global style.

The full NOOM catalog at MAIIMO: how to read the assortment

NOOM catalog at MAIIMO should be read as a map of moods and functions. Chairs and armchairs answer questions of posture and rhythm. Poufs and soft seating bring comfort and informality. Vases, mirrors and lights add smaller, more graphic accents. Together they show why NOOM can work both as one sculptural piece and as a broader layer in an interior.

NOOM prices depend on the model, materials, upholstery, finish, configuration and availability. That is why the brand page needs more than a story: it needs a full catalog with interior photos and current information. At MAIIMO, you can view available NOOM pieces, compare collections, check current prices and receive professional advice for a specific room or project.

How to choose NOOM at MAIIMO

Buy NOOM not from a single beautiful image, but from the role the object should play. First decide what it has to do: gather a dining room, soften a lounge, add a sculptural accent, support an art collection, bring light or become the center of a composition. After that, choosing between Gropius, Archipen, Hello, Suprematic, Flock and Lake Mirrors becomes clearer.

NOOM prices depend on model, materials, upholstery, finish, configuration and availability. That is why a brand page needs more than an abstract story: it needs a full catalog with interior photos and current information. At MAIIMO, you can view available pieces, compare collections, check pricing and receive expert advice for a specific room or project.

NOOM furniture should be chosen with the daily movement around the object in mind. For a chair, seat comfort and distance to the table matter. For an armchair, look at depth, back angle and fabric feel. For a mirror, check eye level and reflected light. For a vase or lamp, think about the place where color and shape will be visible instead of getting lost among other details.

NOOM catalog helps you slow the decision down. One room may need a single accent piece; another works better with a pairing: chair and mirror, armchair and pouf, coffee table and table lamp. At MAIIMO, we look at these combinations as complete interior scenes, not as a set of isolated beautiful objects.

NOOM furniture is also worth reading through viewing distance. Some pieces reveal themselves immediately because the silhouette is strong: Gropius, Archipen, Hello. Others need closer contact: the texture of fabric, the line of a base, a color boundary, the way a mirror catches light or the way a vase changes beside flowers. That is why NOOM should be chosen together with the room's light, walls, floor and existing objects.

Buy NOOM for a restaurant, hotel or public space with particular care. The piece has to withstand visual attention and daily rhythm: guests sitting down, cleaning, movement, changing light and repeated use. At MAIIMO, you can check which models and materials suit more active scenarios and which ones belong better in a private living room, study or calm lounge area.

NOOM furniture reveals itself best when chosen with care: room scale, color, neighboring materials, seating comfort, use scenario and compositional role all matter. MAIIMO works as a point of professional selection: the task is not simply to find an object, but to understand why this exact piece will make an interior stronger.

NOOM furniture should also be viewed beside the things already living in the home. If a room has many straight lines, softer volumes can bring calm. If the space feels too neutral, Gropius, Suprematic or Archipen can give it a recognizable gesture without unnecessary decoration.

FAQ about NOOM

What is NOOM?

NOOM is a Ukrainian brand of contemporary furniture, lighting, mirrors and decor working at the intersection of product design and art. Its objects combine function, sculptural form, cultural references and emotional clarity.

Is NOOM a Ukrainian brand?

Ukrainian brand NOOM was founded in Kyiv in 2017 by Kateryna Sokolova and Arkadiy Vartanov. The brand keeps its main production base in Ukraine and represents Ukrainian design internationally.

Who founded NOOM?

NOOM was founded by industrial designer Kateryna Sokolova and designer-entrepreneur Arkadiy Vartanov. The brand combines authored design, production experience, material knowledge and international product culture.

What is noom home?

Noom home is a common English form connected with the brand and its international presence. For buyers in Ukraine, the important point is that NOOM furniture, lighting and decor can be selected at MAIIMO with current prices and expert advice.

Which NOOM collections are the best known?

NOOM catalog is best explored through Suprematic, Gropius, Archipen, Flock, Hello and Lake Mirrors. These collections show the brand's path from Suprematist vases and lighting to sculptural furniture, mirrors and textile-art collaborations.

What is Gropius chair by NOOM?

Gropius chair by NOOM is one of the brand's best-known chairs, created in the 2019 collection dedicated to 100 years of Bauhaus. Its silhouette is built from spheres and cylinders, which makes it architectural but not cold.

What is noom archipen?

Noom archipen is a collection connected with Ukrainian sculptural tradition and Alexander Archipenko. Archipen suits interiors that need a piece with plastic form, cultural depth and a strong presence.

What materials does NOOM use?

NOOM furniture can combine metal, wood, textiles, soft volumes, mirror glass, stone and other materials depending on the collection. The brand pays attention to form, construction, finish, tactility and execution quality.

How much does NOOM furniture cost?

NOOM prices depend on model, materials, upholstery, color, size and availability. At MAIIMO, you can check current prices, see interior photos, compare collections and receive expert advice before ordering.

Where to buy NOOM in Ukraine?

Buy NOOM in Ukraine at MAIIMO: the brand page brings together available assortment, current prices, interior photos, models and materials, plus expert advice for private interiors, restaurants, hotels and design projects.