Cookies policy
What cookies are
Cookies are small text files that a website stores in your browser. They let the site remember your actions and preferences — the language you chose, what is in your basket, the items on your wishlist. Without some of these files the site simply cannot work properly.
This page explains which cookies maiimo.com uses, what they are for, how long they are kept, and how you can manage your choice.
Categories of cookies
1. Essential — always active
These files make the basic functions of the site work: signing in, the basket, remembering your settings. They cannot be switched off, because the site does not function without them. They are not used for advertising and are not shared with third parties.
| Name | Purpose | Retention |
|---|---|---|
| Session cookie | Keeps your session running: basket contents, signed-in state. Its name is generated automatically and is unique to each browser. | Until you close the browser |
| maiimo_cookie_choice | Stores your cookie decision — "Accept" or "Only necessary". This is what stops the banner from appearing again. | 1 year |
| nova_cookie_consent | A technical marker recording that you have seen and dismissed the cookie notice. | 1 year |
| define_location_lang | Remembers the language version you selected so you are not redirected elsewhere on each visit. | 180 days |
| user_login | Lets you stay signed in to your account on your next visit. | 1 year |
| wishlist | Stores the wishlist for visitors who are not registered. | 30 days |
| comparison | Stores the list of products you added to comparison. | 30 days |
| browsed_products | Remembers the products you viewed so we can show the "Recently viewed" block. | 30 days |
| price_filter | Remembers the price range you selected in the catalogue filter. | 1 day |
| last_position | Remembers where you were in the catalogue so you return to the same place after viewing a product. | 7 days |
| userReferer | Stores the source you arrived from, so that orders are processed correctly. | 3 days |
| admin_login | Used only by our staff to sign in to the site's control panel. | 3 days |
2. Analytics and marketing — only with your consent
These files are set by external services so that we can understand how visitors use the site and show more relevant advertising. Until you press "Accept", these services are not loaded and set no files at all. If you chose "Only necessary", they stay switched off.
| Service | Files | Purpose | Retention |
|---|---|---|---|
| Google Analytics 4 and Google Tag Manager Google Ireland Limited |
_ga, _ga_*, _gid, _gat_*, _gcl_au | Visit statistics: which pages are viewed, how long people stay, where they arrive from. The data is anonymised and used in aggregate. | From 1 day to 2 years |
| Meta Pixel Meta Platforms Ireland Limited |
_fbp, _fbc | Measuring how our Facebook and Instagram advertising performs, and showing you more relevant ads. | Up to 90 days |
| Microsoft Clarity Microsoft Corporation |
_clck, _clsk, CLID, MUID, ANONCHK | Analysing on-page behaviour — where people click, how they scroll — so we can improve the site's usability. | From 1 day to 1 year |
How we ask for your consent
On your first visit a notice appears at the bottom of the page with two equally prominent buttons:
- Accept — you allow analytics and marketing cookies;
- Only necessary — only the files from the first table will operate; the external services will not load.
Until you make a choice, no analytics or advertising tools are activated on the site.
How to change or withdraw your decision
You can revisit your choice at any time. Delete the cookies for maiimo.com in your browser settings — the next time you open the site the notice will appear again and you can choose differently.
Where to find this in common browsers:
- Chrome: Settings → Privacy and security → Third-party cookies → See all site data and permissions
- Safari: Settings → Privacy → Manage Website Data
- Firefox: Settings → Privacy & Security → Cookies and Site Data → Manage Data
- Edge: Settings → Cookies and site permissions → Manage and delete cookies and site data
Please note: deleting the essential cookies will sign you out of your account and clear your basket and wishlist.
Sharing data with third parties
If you have given consent, your browsing data is processed by Google, Meta and Microsoft acting as independent data controllers. Processing may take place outside Ukraine, including in the European Union and the United States. Their terms are set out in their own documents:
- Google — policies.google.com/privacy
- Meta — facebook.com/privacy/policy
- Microsoft — privacy.microsoft.com/privacystatement
Changes to this policy
We may update this page if the list of services changes or if legal requirements change. The date of the latest update is always shown at the top of the document.
Contact
If you have any questions about our use of cookies or the processing of your data, write to us at hello@maiimo.com